In my brand identity class I was tasked with the re-branding of a company that provides a service such as an airline, food delivery, or in my case a tattoo shop. The Torchbearer tattoo shop, located in Providence, RI laked a cohesive brand and had no personal identity to resonate with its customers or to differentiate themselves in a competitive market. I undertook the challenge of redesigning the shop’s brand to reflect its artistic excellence and traditional American tattoo style. The revamped brand identity aimed to illuminate The Torchbearer as a leader in the tattoo industry.
